Tuesday, 26 November 2013

Pocket Book Creatives Born!

Today I received the official registration of my new design business "Pocket Book Creatives." Im so super excited that 1. Its official, 2. It means I'm taking myself more seriously, and 3. I'm in business!! To remind myself on the darker days about why Im doing this, Im going to sort of follow a Design Sponge Biz Ladies interviews on start ups. They do it way better, but here goes… 

Why did you decide to start your own business? 
I have always wanted to have my own design studio and "be my own boss" because it seemed so powerful. But now it just seems like the most natural option to continue in my career and life. Im a wife & parent now so my time is pretty limited, and the thought of slugging away for a cause that I may not be so driven about just seems like a waste of precious time. 

When you first decided to start your own business, how did you define what your business would be?
In high school, I had dreams of designing work spaces, shopping malls and bridges. So I went to university and studied Architectural Technology. After couple years of building other peoples dreams, working for very different firms (Arch, Eng, Sport) in different countries, I found myself in this place - excited to start my own business and work on my own dreams! I love everything about creative design, but mostly, i love how functional, intentional architectural design changes peoples lives.

What was the best piece of business advice you were given when you were starting off? 
Do some thing you really love, or you will be less successful at it. Treat the business part of the business as its own person and never cheat the tax man. Thanks Dad x

What was the most difficult part of starting your business?
Start up money, space (in our then teeny tiny garage unit) and being all alone in a new place! 

Can you name the biggest lesson you’ve learned in running a business?
Don't be afraid to take on work outside you skill set. You will learn a great deal about you, your business and other people (networking) if you take on a challenge like that. Thats whats actually given me more confidence, doing things I didn't know I could do and being successful at it. 

Can you name a moment of failure in your business experiences? 
That feeling of failure when your proposal or quote is turned down by someone who doesn't think you're worth it… esp when you thought you had it made. Yes, hard to get up again from that.

What business books/resources (if any) would you recommend to someone starting a creative business of their own?

  • Entrepreneur.co.za for business know how, plus its relevant to SA. 
  • Graphicdesignblender.com & Design Sponge Biz Ladies for their helpful marketing & guidance for creative people. Its been fantastic to watch them grow their team using their own principles! 
  • TED Talks are especially helpful
  • SwissMiss, Creative Mornings, Kickstarter, Kern and Burn, dwelling gawker are all really cool inspirational sites! 

In your opinion, what are the top three things someone should consider before starting their own business?

  • Are you cut out for running a business. Sure, you have a fantastic skill or talent, but can you adopt business skills and implement them? 
  • Would you do this for free? 
  • What does success look like to you?

Thats all from me! Faith, Focus, Finish is my mantra for 2014 Pocket Book Creatives! I look forward to sharing my development of branding and marketing, and actually doing business. 


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